The editorial in the current Financial Planning Magazine just announced AdvisorMax, a pay site where advisors can get advice and attend seminars. You can join for a year for $299 which includes “six live Coaching Sessions a $234 value, free.” (they offer a 6 week free trial)

Interesting concept.

It seems to fill a need—there’s nothing else out there claiming to be the “financial advisor’s advisor.” They offer coaching sessions, articles and discussion forums. In fact, they seem to offer lots of things the main Financial Planning site offers for free.

Their message boards are just getting started but the moderators seem to be knowledgeable. Several of the forum moderators are from this NextGen group I keep hearing about. If I was a young planner without a knowledgeable mentor, I would definitely consider subscribing.