CFP Board Gets New CEO

Last week was a busy one for the CFP Board. They finally hired a new full-time CEO who — one assumes — will oversee their move to Washington DC, in addition to his normal duties:

The Certified Financial Planner Board of Standards, a nonprofit organization that grants the CFP credential for financial advisors in the U.S., today named Kevin R. Keller, as its chief executive, effective May 1. He replaces interim CEO Don I. Tharpe.

Keller served for 16 years at the 16,000-member Association for Financial Professionals, the last seven years as senior vice president and chief operating officer, where he was instrumental in enhancing and expanding the AFP’s Certified Treasury Professional credential.

The CFP Board hopes that Keller will work the same magic in his new role by increasing the “status, visibility, respect and credibility” of its Certified Financial Planner designation, a major professional credential held by about 55,000 financial planners, stockbrokers and others nationwide.

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