There’s a conference in San Francisco called Finovate where all the big financial startup players will be demoing their products. FinFolio won’t be attending as we’re in too specific of a vertical niche for this to be valuable. (Nor do we have a demoable product yet.) But it is a great roundup of all the interesting financial startups out there, including Prosper, who I’ve blogged about before. The products are exclusively targeted at investors–it’s amazing how many options investors have now, and how many of them are better than those available to professional advisors.

Already 40 leading startups have committed to demoing their products (no PowerPoint allowed) including: Andera, Aradiom, Authentium, Boulevard R., Buxfer, Cake Financial, CAPS, ClairMail, Credit Karma, Confident Technologies, Diversinet, Expensr, First ROI, FindABetterBank, Guard ID, Guardian Analytics, Inversa, IP Commerce, Jwaala, Loanio, Mint, Prosper, SmartyPig, SmartHippo, SimpleTuition, SocialPicks, TradeKing, TrustedID, Tyfone,VaultStreet, Vestopia,Wesabe, Wonga, WorkLight, Zecco and 4 more still in stealth.

I’m tempted to see if my WealthFly blogger status could get me a press pass, but I’m so swamped with FinFolio and life in general right now, I don’t even have time for a short boondoggle.